SeekAR
The world is your game board.
Next-generation AR collectibles and fan engagement — powering The Dallas World Cup Experience and FIFA World Cup 26™. We're excited to partner with SeekAR on a region-wide AR scavenger hunt across North Texas, routing over 3 million fans to local businesses.
About the Partnership
Arpeggio Resources LLC is thrilled to be a partner of SeekAR — a cutting-edge augmented reality platform transforming how fans experience live sports and events. Our partnership brings together immersive technology expertise, business strategy, and media production to help SeekAR reach new markets and deepen fan engagement at scale.
The Dallas World Cup Experience
SeekAR is at the center of the Dallas World Cup Experience for FIFA World Cup 26™, delivering an interactive AR platform that puts collectibles, rewards, and real-time experiences directly into the hands of fans. Using just a smartphone, attendees can unlock exclusive digital content, earn collectibles, and participate in gamified experiences tied to the world's biggest sporting event.
Why It Matters
SeekAR represents the future of fan engagement — blending the physical and digital worlds through augmented reality. Arpeggio provides the strategic, creative, and technical horsepower to help SeekAR grow its platform, forge new partnerships, and bring immersive experiences to fans around the globe.
One Platform. Infinite Adventures.
Everything you need to create, deploy, and measure location-based AR experiences.
AI Quest Designer
Describe your vision — AI builds the entire hunt: story, locations, collectibles, and narration in 50+ languages.
AR Collection Engine
Players discover 3D collectibles anchored to real-world locations via GPS and ARCore. Geofenced, time-gated, rarity-ranked.
3D Asset Studio
Generate custom 3D collectible models with AI — text-to-3D or image-to-3D. No designers needed.
Rewards & Redemption
Tie each collectible to real business rewards. Tiered redemption, QR codes, geofenced validation at partner locations.
Analytics Dashboard
Heatmaps, engagement funnels, dwell time, collect rates, and revenue attribution — all in real time.
The Player Experience
Four steps from curiosity to real-world rewards.
Explore
Open the map. Discover hunts, collectibles, and quests happening around you.
Navigate
Follow the route to each location. The story unfolds as you move through the real world.
Collect
Open AR view, find the 3D collectible anchored in space, and tap to claim it. Added to your vault.
Earn
Unlock rewards at local businesses, climb leaderboards, and start the next hunt.